A while ago we posted a blog about 'New Power Studio' which displays the collection in a condensed 2.47 min video. It's wicked because it does what it needs to do, shows you the clothes! What with the decline of magazines being released as hard copies, and instead becoming e-zines, we wonder what will happen to editorial shoots if these videos do indeed become the new way of advertising collections...
On the bonus side, it means that designers have the creative power to release and design whatever they like because they are not being told what they can and can't do by magazine bosses.
On the bad side, it means that magazines may die off and we will be reduced to watching promotional fashion campaigns on you tube and blogs...
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