Tuesday, November 25, 2008

Matthew Williamson for H&M

For those of you who refused to que like a twat outside one of many H&M's across the UK, to get your hands on some pieces from the Comme des Garçons line, all is not lost! Next to bat for team H&M is Matthew Williamson.

"Known for mixing bright prints, Williamson's women's collection will hit a select 200 stores April 23. A second delivery will hit all 1,700 H&M stores in May and include women's and menswear. The collaboration marks Williamson's first foray into men's clothes. The designer, who recently split from Emilio Pucci to focus on his own label, is opening his first U.S. flagship in the meatpacking district early next year. The announcement of the H&M line is a great way to drum up excitement for his U.S. expansion."*The Cut (NY)

"It is an incredible opportunity to be working with H&M, creating a 'Matthew Williamson for H&M' capsule collection. I love the fact that H&M has created a new phenomenon in fashion through the pioneering concept of collaborating with high-end designers to create one-off limited edition capsule collections. I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world,"* Vogue

So keep those eyes and ears peeled ready for Spring next year!


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